Tesla simply launched a new social platform on its web site designed to allow house owners and followers of the model to “[t]ake actions on behalf of Tesla and the motion for cleaner power.”
Plot twist: Elon Musk had Tesla launch a social platform
The all-electric automaker’s new microsite — which was dubbed the “Tesla Engagement Platform” — already consists of data on how residents of Nebraska could assist the agency’s push to allow direct service and gross sales within the state, along with fundraising for catastrophe reduction in Texas (from the frigid winter storm), and forthcoming occasions for house owners.
“Have interaction Tesla is a brand new platform for each Tesla’s public coverage staff and Tesla Proprietor’s Golf equipment,” reads the maiden post on the automaker’s new microsite. “Its objective is to create a digital residence base for all of our work, and make it simpler for Tesla neighborhood members to be taught what’s prime of thoughts for us, take significant motion, and keep within the loop.”
Nevertheless, some Tesla fans might not be so thrilled concerning the new microsite. The agency can be closing its long-standing boards part of the web site — a spot the place house owners and patrons might come collectively to provide reward, provide strategies, or lodge complaints with the all-electric producer about its merchandise. Notably, the boards had been additionally unmoderated, which meant no filter from spam and trolls.
As of writing, Tesla’s message boards are nonetheless energetic, however a discover on the prime confirmed up this week informing customers that the boards will pivot to read-only starting on March 15. “To proceed the dialog with the Tesla neighborhood,” says the discover, “go to interact.tesla.com.”
Tesla’s ‘Engagement Platform’ to carry die-hard supporters deeper into the fold
Tesla’s Engagement Platform looks as if a push to leverage the heavy enthusiasm of the agency’s ardent supporters — consolidating the work they had been doing on their very own. For instance, the Tesla House owners membership had successfully raised $10,000 to lend assist to the Del Valle, Texas neighborhood — which is adjoining to the development web site of the corporate’s new manufacturing facility. Notably, Tesla house owners have lobbied governments to embrace a broader acceptance of inexperienced power insurance policies.
Nevertheless, this new microsite additionally signifies the first direct feedback loop between prospects and the corporate’s coverage staff. Tesla’s Engagement Platform additionally lowers the training curve for folks to use for membership to native Tesla house owners’ golf equipment, and peruse occasions.
The brand new web site can be consistent with Tesla’s current push to carry die-hard fans into a good nearer relationship — like when the agency accepted questions from retail shareholders throughout earnings calls.
Some customers saddened on the information of outdated boards’ impending finish
As a social “engagement platform,” Tesla’s new microsite features a commenting system, one by way of which a number of customers have already shared concepts for enhancements. Some need an improved buyer serviced division (or a direct line). However extra widespread is the need for the corporate to keep the old forums — or not less than provide one thing just like the message boards, so the expertise could be mainly the identical, besides with new moderation.
“Please don’t do away with the Boards. This isn’t a substitute. The boards (with exception of the trolls on it) led to knowledgeable dialogue to assist fellow house owners with points,” posted one consumer.
On the outdated Tesla boards, the clock is ticking right down to their grim future, and customers are sharing their takes on the corporate’s sudden choice in a thread.
The weird logic of a direct suggestions loop
“Welcome to the tip of the road. You’ve gotten precisely 13 extra days to submit threads and feedback,” learn the primary submit in response to Tesla’s motion.
“This engagement web site seems to be very restricted, cannot envision it being an satisfactory substitute,” wrote one other consumer. “The place are y’all going to go to? Seems like a few years in the past when my golf membership shuttered up. Scrambling to discover a new residence.”
Whereas the thought of an organization forming a direct suggestions loop with prospects as “die-hard” as Tesla’s could really feel weird to some, this might assist its CEO train extra management over suggestions — permitting customers who submit extra agreeable content material to amass the largest followings, and impress the work of moderation throughout totally different social media platforms. In different phrases, it isn’t one other Twitter, but it surely does have likes and shares.
This was a breaking story and was recurrently up to date as new data grew to become out there.